During the expo, Shanghai is expected to receive 70 million visitors. It is estimated that one expo visitor will bring benefits to 13 industries, including tourism, hotels, catering, transportation and communications. There is no doubt that the expo will bring huge economic growth to the tourism industry, but more importantly, the service format, service market and service mode promoted by the expo will accelerate the transformation of Shanghai's tourism mode and the upgrading and transformation of its industrial structure.

　　Demand for hot "expo tour" business opportunities highlight

As the world expo is approaching, travel agencies, travel websites and distribution centers in Shanghai are seeing a surge in the number of tourists from all over the world who book group Tours and tickets to the expo. Tickets for China travel service (CTS), China travel service (CTS) and China youth travel service (cyts) all sold more than 200,000 tickets for the expo, and the number of group Tours booked exceeded expectations and were distributed throughout the expo from may to October.

China youth travel service co., LTD. (cyts) is expected to receive three to four hundred thousand visitors this year, more than double the number in previous years. Liu xiaojun, a spokesman for cyts, told reporters that 20 to 30 percent of the visitors will come from overseas, 40 to 50 percent from other provinces and cities, and 20 to 30 percent will come from Shanghai. From the perspective of the whole year, 70% to 80% of the reception amount is on the tour to the world expo, so the expo is a huge business opportunity for travel agencies.

Shanghai expo tickets kam brigade sales of 360000 copies, of which 150000 tickets is tourists booking travel to the development of "world expo through train" swim, visitors go through Shanghai kam brigade web site expo tickets in advance, according to the designated place to ride after get the tickets to Shanghai, and enjoy a free shuttle to the expo day tour service.

This is a kind of individual group project. In order to avoid the peak passenger flow form the reception crowded, recommended way to Shanghai to attend the team travel on first, through the team to achieve peak visit an appointment, and the implementation of preferential policies for team, the team can advance booking into the system, can make an appointment time in the park, can make an appointment in the parking lot, to visit the pavilion also can advance booking and so on.

Three kinds of group Tours offered by ctrip are also popular with visitors. One is the "expo express" one-day tour, in which visitors book tickets to the expo through ctrip and take a bus to visit the expo garden free of charge. Second, the "world expo free" one-day tour, including air tickets, hotel reservations, very convenient; The third is the "Shanghai + surrounding" tour, which includes the ancient town of Shanghai expo plus water town, nanjing plus Shanghai, hangzhou plus Shanghai and other routes.

At present, the "expo express" one-day tour has attracted a large number of visitors. According to ctrip statistics, May 1 and 2 are expected to see a Z big tide of expo visitors. Tang yibo, director of tourism business at ctrip.com, said that with a long holiday and the world expo, this year's May Day holiday will usher in an unprecedented tourism peak.

　　Tourism public service capacity has been improved by leaps and bounds　　

How to take advantage of the expo to develop Shanghai's tourism industry? During the preparation for the expo, the development research center of the Shanghai government and the Shanghai tourism administration conducted a series of research projects. According to the survey, compared with the international metropolis, the gap of public tourism services in Shanghai is large, resulting in the lack of full utilization of scenic spots in Shanghai. To this end, Shanghai has accelerated the improvement and upgrading of the tourism public service system.

Among the visitors to the Shanghai expo, those from the Yangtze river delta received the largest number of visitors. As a tourism public service platform radiating to the Yangtze river delta region, Shanghai tourism distribution center has realized docking with the distribution center network of 25 cities in the Yangtze river delta. Visitors from each prefecture-level city can purchase the "expo ticket exchange certificate" launched by the Shanghai tourism distribution center through the network of local distribution centers, and then take the bus from the distribution center to the expo park at several departure points on a daily basis. So far, more than 560,000 tickets have been sold for the product.

The 96 "Yangtze river delta expo theme experience Tours" elaborately built by the tourism administrations of jiangsu, zhejiang and Shanghai provinces and one city have also been launched, taking the Yangtze river delta region as the "enlarged expo site" and leading the tourists to experience and deeply feel the multiple connotations of "better city, better life". Tourists can sign up for Tours on these routes through designated group travel agencies, such as Shanghai spring international travel service, Shanghai hang holiday travel service and Shanghai dazhong international travel service. Shanghai Volkswagen CITS has set up a special tourist reception center to provide line design, team procurement and other services.　

The scenic spots near Shanghai are also optimistic about the business opportunities of the expo, and are eager to catch the "expo travel express". Recently, the Yangtze river delta region and some cities in China have carried out tourism promotion activities to Shanghai every week. Centering on the slogan of "discover more and experience more", the expo has launched a series of high-quality routes connecting the expo with urban customs, rural leisure, food and shopping, ancient town tourism and folk tourism.

At present, there are 6 tourism distribution centers and 27 tourism consulting service centers in Shanghai, and a tourism exhibition promotion center and a tourism souvenir exhibition center have been set up. For the first time, Shanghai tourism consulting service center has set up two consulting stations near the arrival exit of terminal T1 and terminal T2 of pudong airport. A total of six "e" multi-media touch screen systems have been set up, and two computers are equipped for tourists to inquire on their own. In addition, 14 information racks and hundreds of kinds of tourism information materials have been placed, which can be consulted and obtained free of charge by Chinese and foreign tourists.

Dao shuming, director of the Shanghai municipal tourism bureau, said that Shanghai will vigorously promote the construction of a public service platform for tourism, and gradually build a network of public services covering the city, including the urban tourism service system, the tourism information service system, the tourism emergency and rescue service system, and the consumer rights and interests protection system.

　　The strategic opportunity for the transformation of the mode of tourism development　

A review of the history of the expo shows that the expo can consolidate the basic support of urban tourism, reconstruct tourism resources, promote industrial interaction, enhance tourism image, introduce huge domestic and foreign people, and realize the reconstruction and transformation of tourism city functions.

In Osaka, for example, is a typical industrial city of Osaka before, is home to a large number of business and enterprise or business, use the opportunity of expo 1970, Osaka, the change of industrial structure, determine the construction industry "international collection of guest city" of the city's tourism development goals, to accelerate the tourism resources optimization configuration and industry system update, focus on development of mice tourism industry, the financial services industry, environmental protection industry, etc., to speed up the pace of the internationalization of modern service industry. Osaka is now second only to Tokyo as a hub for business tourism, finance and information exchange.

He jianmin, head of the department of tourism management at the school of international business administration of Shanghai university of finance and economics, believes that the expo is an important strategic opportunity for the upgrading and transformation of Shanghai's industrial structure. In order to develop the modern service industry that is compatible with the four centers of economy, finance, shipping and trade, Shanghai should accelerate the transformation of the development mode and promote the integrated development of tourism, business exhibition, cultural creativity, and entertainment and leisure industries.　

The expo provides a platform for the collaborative and symbiotic development of mice business tourism. The commercial flow, logistics, people flow, capital flow and information flow brought by the expo, as well as the advanced exhibition experience of various countries, will further enhance the products and services of mice business tourism in Shanghai and promote the construction of Shanghai as an international business exhibition center city.

At the same time, the theme of "better city, better life" and the creation of "city Z best practice area" have enriched the cultural connotation of Shanghai as an international metropolis and creatively enhanced the depth and breadth of Shanghai's urban tourism space. East China normal university business school professor xue-gang feng think of tourism, we should use the expo bring creativity, brand, talent and public services, such as an opportunity, realize the tourism to consumption by the consumer industry manufacturing industry, the real economy to the virtual economy, pure industry the livelihood of the people to the society progressive career, make the tourism become a leading industry and demonstration in modern service industry.